SEO (search engine optimization) is the practice of getting a website to rank higher in search engine results, particularly Google. This is important because 93% of consumers use online searches to find local businesses every day.
After watching hundreds of videos, reading dozens of blogs, using multiple tools and trying all of the 'tricks', our team learned that ranking higher in Google is all about one thing —
ending someone's search by providing value.
Now, that simple three word phrase doesn't mean SEO is easy. SEO takes time and consistency. When done correctly, it'll produce one of the greatest ROIs for your business that you can find in digital marketing.
What does ending someone's search really mean? If you've done any research on SEO, you've likely heard about keywords, content, backlinks, site speed, titles, meta, schema, etc.
Yes, all of these things are necessary, but at the end of the day, SEO is all about being the best result for the person searching for a particular keyword. Google's #1 job is helping searchers find what they are looking for as quickly as possible.
If your web design is bad, slow, isn't referred by other websites and doesn't deliver information that is valuable for the customers looking for it. Why would Google refer you?
Performing proper SEO means taking the steps to ensure that your online presence serves as many different types of customers as possible, before they even call you. By doing this, you're helping not only the customer, but search engines as well.
Just as the quality of your service helps you get referred offline, the quality of your SEO helps you get referred online.
93%
On average, 93% of customers used online searches to find a local business, 34% performed daily and 73% weekly.
57%
A recent survey suggest that over half of small businesses in North America (57%) do not have an SEO strategy in place.
28%
Customers searching locally have high purchase intent, with 28% of these searches resulting in a purchase.
6 in 10
Well over 60% of potential customers will disregard a business if they aren't able to find it online.
Transparency is a must if you are engaging in any form of SEO services in Kansas City. Tekkii partners with you to not only get your business more traffic and leads, but help you understand how we did it and why it worked.
“Tekkii and team have done wonders for our company and SEO. We have always kept a 3-4 week lead time in our schedule but since we updated our website and improved our SEO rating, we are now constantly 2-3 months booked. Its amazing what a difference improving a website and SEO can make on a service company or any company. Highly recommend Tekkii. Very easy to work with. Straight forward. Monthly reports. No pressure. Highly highly recommended. Thanks guys and girls!”
Drake Kuhlmann
Midwest Duct Cleaning
Jason Garland - Unique Solution Services
Once your SEO has fully kicked in, you can expect a regular number of leads to find you online without you having to regularly attend events or sell door-to-door.
This gives you the freedom to choose the jobs you want instead of taking on any type of job that comes your way. This gives you a vehicle for driving consistent, quality leads, and scaling at an efficient pace.
We also help with website design, pay per click and more to give you a well rounded digital marketing strategy for consistent online growth.
On average, we've seen SEO results start to kick in after 3 - 6 months. However, there are so many variables that impact this such as location, industry, age of the website, how well its known offline, etc. New businesses can take years to start ranking, whereas older, more well known business can start ranking in as little as a couple of months.
While you can look at your keyword rankings in the search engines as one metric for success, we've found that many clients want to know:
Essentially, what actions did searchers take that resulted in a lead? You must know this data when doing an SEO campaign or you could be wasting your money.
The benefits of SEO will still continue to impact your website for 6 - 12 months, However, it's likely that your website's traffic will start to level out and potentially drop without new SEO efforts being applied. This is because your competitors, old or new, will be performing their own SEO, and potentially start to outrank you.
No! We work month-to-month on all of our SEO services. However, we strongly advise against working with an SEO agency without thinking about SEO long term. SEO is an investment that compounds over time. Tekkii may not be the right fit for for you if you're looking for a more short term SEO engagement.
We try to focus on service contractors, dentists, physicians, surgeons. Working with industries outside of this will require contacting us. For more details and a full list and breakdown, please see our Industries page.
Curious about what web can do for you? We can help.
Tekkii Office
103 Archibald Ave.
Kansas City, MO 64111
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Saturday – Sunday: Closed
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