Digital Marketing Blog

Learn why simplifying your services and specializing is the key to standing out, scaling faster, and growing your business in today’s competitive market.

A well-chosen Google Business name can mean the difference between ranking in the coveted top three results or being buried further down the list.

Generating reviews for your local business is crucial for increasing your conversion rates and maintaining long term success as a growing business. We rank 10 of the most popular review generation tactics in this article from best to worst.

The first episode of the Digital Disruptors podcast has been officially released! Watch full episodes on YouTube or listen on Spotify, and Apple Podcasts.

Between Google Adwords & Google LSA, which platform should you use to grow your business? Start with one, start with both? Get your questions answered here!

You could have dozens of great reviews that people left for your Google Business Profile that are completely invisible to future customers. Restore them back to your profile in around 48 hours with this easy method.

Understanding how long it takes for Google Ads to become profitable is essential for setting realistic goals so you can plan your ad budget accordingly. The short answer is that it takes roughly 3 months for your campaign to mature and then another 4 - 12 months to developed, fully optimized and strong. This isn't without effort of course, it takes constant care to fully optimize an account and see a significant return on investment.

If you're reading this sentence, it's highly likely that you know about local SEO and its impact that it could have on your local business. You may have already completely optimized your Google Business Profile , but you may not be seeing the traction you'd like. This is because in order to have and maintain strong rankings in Google Maps, you have to have a strong, optimized website backing it up. With all of the recent changes to local Google search, it's crucial that your website should serve to support and promote your Google Business Profile more so than try to rank purely through its own organic rankings by itself. This means properly targeting your city, creating service area pages, embedding your GBP profile and making sure to apply great SEO practices on your website. We explain it all step-by-step in the video below, but keep reading for more information!

As a small business, you might find it difficult to know where to start, or where to go next with marketing your business online. There's social media, your website, content marketing, email, SEO, Google Ads, Google Business Profile...the list seems endless. On top of this, you might be seeing plenty of conflicting information telling you to invest into marketing tactics that your business just isn't ready for yet. Even worse, you may have also followed that information and ended up wasting plenty of time and money. Knowing exactly what to do to grow your local business online doesn't have to be difficult.  We believe businesses should follow what we call the S.E.M. Mountain.