Search Engine Optimization

When it comes to growing your business, search engine optimization, or SEO for short, could be your most reliable method of generating new leads and phone calls online. Search engine optimization targets customers in your area searching for the products and services you offer and brings them right to your website.

A local SEO campaign with Tekkii will put your business in the best possible position to succeed within popular search engines like Google, Bing, Yahoo and more. Get started with a local SEO audit on and learn exactly what you need to succeed in the search engines.

What Is SEO?

There are an estimated 5.5 billion Google searches performed every day and 47% of those searches are local. After performing a search, the customer will receive various results based on what keyword they typed in. Search engine optimization is the process of improving the amount of quality search traffic to a website. This is done by getting the website to rank at the top of the search results.

Local SEO is crucial for bringing new customers to your business without paying for advertising outlets. So how do you rank your website at the top of the search results? Read more about the SEO process below.

Our Local SEO Process

To rank your website at the top of the search results, the following steps are taken. Ranking your website isn’t some secret, it takes proven methods repeated consistently over time.

Following these methods will ensure your brand performs well within the search engines and offers high value to new and existing customers, giving you a real digital asset the grow and strengthen your business.

kansas city website analysis

Research

A successful SEO campaign starts with research to focus on getting results that really matter, and plan ahead for the future. We perform research by asking the right questions, looking at competitors and looking over your existing data to see what is and isn’t working.

This involves keyword research, looking at your existing content, researching and reverse engineering competitor strategies, and setting up a clear project plan for to meet your expectations. Setting the proper foundations in the beginning helps us ensure a successful campaign for your business.

Optimizing and Improving

Now that we have done the proper research, it’s time to improve the quality of your website and fix the issues preventing new customers from finding your business. We go through all of the important pages on your site and determine how they can be improved from both a technical and user experience standpoint.

This involves tasks such as improving your content, fixing technical problems on your site, and even improving user experience by making it easy for the visitor to find what they are looking for. Once Google starts to discover your site and show it to visitors, it needs to perform and we make sure it does.

Creating New Content

Based on our research, your website may need additional assets to bring in customers looking for various keywords related to your business. To achieve this, we create pages, blog posts, help produce high quality photography, videography and more.

This new content can help to increase your visibility in the search engines and serve to solve a customer’s specific issues. You’re also able to spread this content on social media, improving your overall online presence with fresh and professional content and media.

Promoting Your Website

With the three steps above, Google will find your business sure. However, only performing the three steps above takes a very long time to see any results. Now that you have an optimized website with fresh new content, it’s time to promote your site.

This is done through link outreach, citation building, social media and a wide variety of other outlets. This helps customers to find you more quickly through services like Google Maps, Yelp, and Foursquare. Best of all, when users find you, your website will be ready to convert them into customers.

Reporting and Adjustments

Every month we evaluate the performance of the SEO campaign and share the data with you. This helps us adjust accordingly for what is and isn’t working with the campaign.

You’ll not only see results such as your keyword rankings and phone calls, but you’ll see any notes that we have regarding our insights into your campaign. Repeated consistently, you will see exactly how the campaign is impacting your business.

What Do Local SEO Services Cost?

If you’ve Google searched this before, you may see prices ranging from $400 to $15,000 per month. Why the large swing?

The best way to think about pricing for SEO is to think about it in terms of hours. Your website may only need 5 hours of work per month, but then again it may need 20 hours of work per month.

Contact us today to request a free consultation. We’d love to discuss how you can start improving your website traffic and online business presence.

Need Web Help?

Have a project in mind? Need help with web or digital marketing related questions? Feel free to shoot us a message.