If you’re a small business, chances are you already have a website, but have you ever wondered if you website was actually losing you business?

Your website is one of the most important marketing assets for your business. If it appears outdated, thrown together or or doesn’t connect with your prospective customers, you could be losing out on new, consistent business every single month.

Is it time for a website redesign for your business? In this post, I’m going to cover 10 signs it’s time to redesign your website this year.

#10 You’re Embarrassed to Give Our Your URL

As mentioned before, your website is a representation of your business online. If you’re out networking and you find yourself constantly making excuses or giving out warnings about your website while handing out your business cards, it might be time for a new one.

You should be proud of your website, not ashamed of it!

#9 Your Website Isn’t Mobile Friendly

At the time of this recording, it’s the year 2021. If you don’t have a mobile friendly website for your business by now, I recommend you stop what you’re doing, including reading this blog, and fix this problem as soon as possible.

According to a study by Perficient, nearly 70% of all website visits came from a mobile device in 2020. People are browsing, inquiring and buying based on mobile experiences every day.

With how easy it is to get a mobile friendly site these days, you’re doing a great disservice to your customers the longer this issue continues.

#8 You’ve Upgraded or Changed Your Branding

Maybe you’ve had a new logo, slogan, colors or new business card designed recently. This is a great time to update your website to reflect this change.

You want individuals who see your new branding to get the same experience across every place they can find you. Social Media, citations, directories and especially your website.

#7 Your Competitors Have New Websites

Depending on the industry you are in, the competition online is fierce. Attorneys, dentists and home service contractors are among some of the most competitive, where getting leads online is essential to continued business growth.

Your competition likely understands the importance of a high quality website, and how to constantly improve it to get as much attention online as possible.

If you feel you aren’t putting your best foot forward when compared to your competition, it could mean losing visitors, leads and sales to your competitors every day.

competitors laughing at website

#6 Small Changes are Difficult or Impossible to Make

There are hundreds of tools you can use to build a website nowadays. Most come with a user friendly content management systems, drag and drop editors and extensive documentation that helps businesses achieve a great website with little to no coding knowledge.

We’ve written about the pros and cons of website builders before, and since then, they’ve come a long way.

That being said, if you find small edits such as updating text, images or announcements to be cumbersome on your website, it may be time for a new one.

As your business grows, change could come at you fast. Having your website be a roadblock to important information getting out to your customers is a roadblock you need to remove as soon as you can.

#5 Website Takes Too Long to Load

According to Unbounce, 46% of people, nearly half, say that load speed times are what they hate the most about browsing the web on mobile. Up to 75% of users won’t return to a webpage if it takes more than 4 seconds to load.

The world is moving towards speed and convenience in how information, products and services are delivered. Your website is no exception and customers expect to find the information they’re looking for on your site as swiftly as possible.

There are a few free tools you can use to check your speed. These include:

Based on the score you get, you could be doing your visitors a disservice by presenting them with a slow, sluggish website that reflects your company.

#4 Your Website is More Than 5 Years Old

Though there are websites that still perform past the five year mark, technology moves fast. Five years to us is like 100 years in internet time, figuratively speaking of course.

In a five year period, it’s likely that algorithms have been updated, new web technologies have been released, certain plugins and extensions have become outdated and a new standard of security is available.

This isn’t to mention new design trends that are now popping up on sites across the web, including your competitor’s sites as we mentioned previously. If your website is 5 years old or more, it might be worth considering an overhaul soon.

old school technology tapes

#3 Your Site is Too Complicated or Cluttered

At the time, it may have seemed like a good idea to try and fit your introduction, your services, service descriptions, the history of your business, your awards, your contact form, your promotions, a slider, phone number and call to actions all on your home page above the fold.

However, this is not a good practice at all! We covered 5 Common Web Design Mistakes and How to Fix them previously for more information.

A complicated websites can result in a confused customer, and as we know, a confused customer doesn’t buy. Trying to say too much to a customer when they arrive on your website is like trying to oversell them when they walk in the door.

Get an opinion on your website’s layout from friends, colleagues and other business associates if you think your website may be cluttered. You can also reach out to us for a professional opinion.

#2 Your Customers Aren’t Engaged

You could have a great looking and impressive design and could be receiving a steady amount of monthly visitors. However, if most of these visitors aren’t engaged by what they see, they could “bounce” and go elsewhere shortly after arriving on your site.

A bounce is when a website visitor arrives on your website and leaves before visiting any other pages. While having a high bounce can be diagnosed a number of ways, one of the most common reasons comes from your customers not being engaged by the design or content of the website.

Of course previously mentioned factors like speed and mobile friendliness can play a part in this as well.

#1 Your Website Isn’t SEO Optimized

When your website isn’t ranking well in search engines like Google or Bing, you could be missing out on consistent leads and phone calls on a regular basis. Your website’s struggles with SEO could all boil down to a lack of optimizations. These optimizations are best performed as your website is being built.

If these steps weren’t taken when your site was being build, don’t worry, you can make SEO optimizations to your existing website to improve search engine rankings and start bringing customers to your business online.

An SEO audit and analysis is necessary to find the exact steps you should take to improve your business’ visibility in the search engines and increase your overall ranking. Your website could only need a few edits here and there,
or it could require a complete overhaul.

We wrote a guide on quick local SEO tips you can perform in a day, so if you have some time and dedication, you can do the fundamental things yourself.

Either way, SEO optimization is a must for the success of your website in 2021 and beyond.

search engine screen

In Conclusion

Thank you for reading! We really appreciate your time. If you have questions about how to get the most out of your website this year, feel free to reach out to us for a free analysis. Stay tuned for more website tips.

Published On: June 24th, 2021 / Categories: Analysis /

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